What Makes A Good Website?

web design bannerI see a lot of websites, because I market to website owners, and there seem to be more bad ones than good ones. Just take 10 mins and search for a tradesman in your local town, maybe a plumber or painter, click on the results in google and see what I mean. I don’t know how the website owner expect that this site will bring them any business. It’s probably a good job that nobody ever sees them.

A good website must do two things correctly. It must allow visitors to find what they want, and it must allow the website owner to communicate the site’s intention well. Here are the characteristics of a good website, they serve well when considered as a checklist for your site, to see if it meets the bare minimum conditions.


Responsiveness goes beyond the ability to fit into different types of screens. It calls for the adoption of website functionalities to the nature of the device being used to access it. If it is an eCommerce site, having captcha codes, then they must work well on mobile’s tiny touch screen as they do on a desktop computer.

Responsiveness is also about pinch and zoom options that visitors will be accustomed to, and the arrangement of menu items and navigation links together with the sharing buttons and the commenting framework. Many sites claim to be responsive but break down in functionality such that users can only get what they want when they use specific devices.

Self selling qualities

By selling itself, a great website does not need additional guides on how to navigate them. The first step to making a website sell itself is by following conventional standards for layout so that all users will unconsciously know where to look when they want something. The site should be secure, and visitors know the characteristics of a secure site.

Thus, a good site is not merely the one that includes all badges of security, but one that has protocols and features of security such as two-step authentication enabled for registered users.

A website can have the best layout, but if it loads very slowly, it is not good. Speed is essential in the Internet economy where attention is the currency. Another common issue with bad websites is that they are easy to break. A surge in traffic breaks them. Blackouts in their host company make them unavailable, and incompatibility of plugins and extensions used to improve their features also break them.

A good site does not break down because it is built with the expected threats in mind. Take care all reliability threats and use reliable servers and dedicated hosts when you have too much traffic and your website will stay great.


If a website meets all the demands listed above and does not provide something of use to its visitors, it will not be good. Something useful can be mundane such as a meme or significant such as the World Bank country economic data. However, merely splashing good content on a website does not make it awesome.

The content must be relevant so that users or visitors to the site find it useful. If they are coming to the site for particular information, then anything irrelevant is pulling the site down.

For example, a how-to site should concentrate on having “how-to’ content in different formats according to the intentions of the website owner and the potential uses by visitors. A personal blog will excel when it stays personal. Notice that both examples can have different content, but packaging will be the key to success.

As you can tell I am passionate about website design and functionality, and I am always happy to discuss such matters with anyone who has a similar interest. Contact me from my contact page and we can exchange ideas.

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