What Makes A Good Website?

web design bannerI see a lot of websites, because I market to website owners, and there seem to be more bad ones than good ones. Just take 10 mins and search for a tradesman in your local town, maybe a plumber or painter, click on the results in google and see what I mean. I don’t know how the website owner expect that this site will bring them any business. It’s probably a good job that nobody ever sees them.

A good website must do two things correctly. It must allow visitors to find what they want, and it must allow the website owner to communicate the site’s intention well. Here are the characteristics of a good website, they serve well when considered as a checklist for your site, to see if it meets the bare minimum conditions.


Responsiveness goes beyond the ability to fit into different types of screens. It calls for the adoption of website functionalities to the nature of the device being used to access it. If it is an eCommerce site, having captcha codes, then they must work well on mobile’s tiny touch screen as they do on a desktop computer.

Responsiveness is also about pinch and zoom options that visitors will be accustomed to, and the arrangement of menu items and navigation links together with the sharing buttons and the commenting framework. Many sites claim to be responsive but break down in functionality such that users can only get what they want when they use specific devices.

Self selling qualities

By selling itself, a great website does not need additional guides on how to navigate them. The first step to making a website sell itself is by following conventional standards for layout so that all users will unconsciously know where to look when they want something. The site should be secure, and visitors know the characteristics of a secure site.

Thus, a good site is not merely the one that includes all badges of security, but one that has protocols and features of security such as two-step authentication enabled for registered users.

A website can have the best layout, but if it loads very slowly, it is not good. Speed is essential in the Internet economy where attention is the currency. Another common issue with bad websites is that they are easy to break. A surge in traffic breaks them. Blackouts in their host company make them unavailable, and incompatibility of plugins and extensions used to improve their features also break them.

A good site does not break down because it is built with the expected threats in mind. Take care all reliability threats and use reliable servers and dedicated hosts when you have too much traffic and your website will stay great.


If a website meets all the demands listed above and does not provide something of use to its visitors, it will not be good. Something useful can be mundane such as a meme or significant such as the World Bank country economic data. However, merely splashing good content on a website does not make it awesome.

The content must be relevant so that users or visitors to the site find it useful. If they are coming to the site for particular information, then anything irrelevant is pulling the site down.

For example, a how-to site should concentrate on having “how-to’ content in different formats according to the intentions of the website owner and the potential uses by visitors. A personal blog will excel when it stays personal. Notice that both examples can have different content, but packaging will be the key to success.

As you can tell I am passionate about website design and functionality, and I am always happy to discuss such matters with anyone who has a similar interest. Contact me from my contact page and we can exchange ideas.

Boost your Website Design Skills With These Top Tips

rosette reads website design tipsSo you have decided to make a new website for your business or hobby and are looking for some tips on how best to do that. Here is a list of my top tips that should help you to get a good result with your website, regardless of your experience. In my opinion a local business should have the best website of all of his competition, as it is one way to get business from your competitors. And remember this, you don’t have to be the best website designer in the world to do that, you only have to be better than your competition!

Putting into good use great website design tips can make the difference between a flourishing website and one that is unsuccessful. Every website owner’s wish is to see their sites on the front page of search engines. At the same time, having a site that is attractive to visitors and very effective in achieving its prime goals is also everyone’s wish. So, to help you make all of these a reality, here are a few website design tips you might want to put into consideration.

Whichever layout you choose for your website should mostly be based on your needs. It’s the layout that influences how you place your content, images, videos and other media likely to make it into your website. Ordinarily, normal layouts are designed in Adobe Photoshop. To make your layout stand out, please consider such aspects as footer content and header height, screen width and height, simplicity and draft layouts.

Color scheme
Another vital element of website design is the color scheme. Typically, it’s best to use two or three colors. If you go beyond, you might have difficulties controlling them. You can visit kuler.com or colorlovers.com where you will have access to multiple color schemes. Key things to observe is the balance of colors, visibility and clarity, and attractiveness.

Here’s another area of website design we can’t simply afford to ignore. Note that the first place most website users see on your website is the website’s right top corner. You can effectively use both sides (left and right) by placing links to other pages of your website. This will allow for greater accessibility to different areas of your website.

Content management
To make website users more attracted to your content, first off, you have to position it well. This you can achieve in so many ways. Ensure you view it in multiple major browsers. Other areas to put into consideration include header-content distances, clear fonts, margins and positions, balancing and white space.

Search engine optimization
After you’ve set up a fair part of the three aspects already listed, next it will be very important to consider search friendly coding. It’s quite a wide area so here are a few things you will have to work on:

• Minimum image usage to boost loading speed
• Minimal usage of scripts and flash content
• Use proper keywords for titles and other headingsweb-designer-sydney-269x300
• Cross browser compatibility
• Meta Tag analyzer tools
• Nice web page optimizer tools
• Pingdom tools to check your loading time and efficiency.
• Adobe Browser lab to check your web page across different operating systems and browsers

Find helpful tools
Every website designer should make an effort to explore the potential of different tools available out there that can help to enhance the website’s productivity. This may range from extensions, graphics editors, or any helpful web design tools. You can visit forums to gain more ideas on these.

Design Exposure
As you work on the design of your website don’t forget to leave it exposed to new and latest technologies, layouts, design patterns and overall web design features.

By using the aforementioned website design tips, you will be able to not only save time and effort but also make your website more attractive and productive. As I said in the intro, a local business needs a good website to bring in business, and it is something that I specialise in. If you need any help, or especially if you need someone to do the work for you, please send me an email and let’s get to work.

The video below has some tips and tricks for 2016, some up to date ideas that you may find useful.

Web designing for a horse trainer

Whatever your type of business, a good converting website is  of paramount importance today. Your website needs to be targeted at your market, your potential customer. In this instance, the preeminent tool to relay equine related business information is a website.

Website design has become a specialty field for some designers who have knowledge of any industry, as many of these designers have created web design packages that highlight the interests and specialized needs of the target audience.

To keep the name of your business out there in front of people, today’s technological society requires that you have an internet presence. It is no longer sufficient to just rely on signage to bring in clients, or the good old yellow pages – good graphic and website design as well as internet marketing services that are customized to equine businesses are in demand and can provide a good ROI to business owners.

Web designing for a horse trainerYou will be able to reach a larger market by having a targeted website. As first impressions count heavily in any business setting, a website and online presence should be handled professionally and with quality design work.

Choose an advertising agency which is familiar with the likes and dislikes of your customers and choose clean photos that represent your business well when you are thinking about photos to use in your ad campaign.

Likewise, business cards, sales catalogs and logo design should be congruent, a direct reflection of your business practices and professionalism. Your complete contact information should be included in any print advertising you have.


Organize your  website so that it is clean but has informative content. Graphics should be clear and well designed, clutter should be kept to a minimum and the entire site should be easy to navigate. Using a horse breeding business as an example, you should bear in mind that most people with an interest in horses for example are country based where internet connections may be slower, websites and their graphics should be built so that they load quickly on even the slowest connections.

marketing_Visitors to the website should be able to quickly discern the scope and focus of the business, its history and expertise, and its level of ongoing involvement in the horse industry. It should highlight services being offered, clear prices, purchase or ownership options for horses if applicable and most importantly, be kept current.

Website design marketing can’t be ignored in the technological world of today. It’s an important part of success  and will cost you money if you ignore it. Likewise the proper marketing can help ensure that your business and service stays in the minds of the clients you are attempting to reach, and leaves them with a good overall impression of quality service and professionalism.